Danish designers Jonas Bjerre-Poulsen and Kasper R\u00f8nn named their company Norm to express their dedication to ?working with Danish norms and standards refined over hundreds of years,? says Bjerre-Poulsen, ?rather than rejecting them in the endless search for new.? The sincerity of their approach ? bypassing flashy design for good design ? shows in the quality of their work. These are products that endure both physically and aesthetically. The Finn Collection (2013) they developed for Design Within Reach is directly tied to their philosophy in that it was built on a passion for details, tactility in design and creating for the need. ?Norm products never crave to be anything but what they are,? says R\u00f8nn. ?That is the combination of utility, purity and quiet beauty.? The teak frames can be oiled to maintain their original color or left alone to develop a beautiful silvery patina. Removable seat cushions are clad in UV-protected, mildew-resistant Sunbrella fabric to withstand the elements. Seating can be used with or without cushions.<\/p>\n","protected":false},"excerpt":{"rendered":"
Danish designers Jonas Bjerre-Poulsen and Kasper R\u00f8nn named their company Norm to express their dedication to ?working with Danish norms and standards refined over hundreds of years,? says Bjerre-Poulsen, ?rather than rejecting them in the endless search for new.? The sincerity of their approach ? bypassing flashy design for good design ? shows in the<\/p>\n","protected":false},"featured_media":87667,"comment_status":"open","ping_status":"closed","template":"","meta":{"_acf_changed":false},"product_brand":[1811],"product_cat":[],"product_tag":[],"class_list":["post-87666","product","type-product","status-publish","has-post-thumbnail","product_brand-design-within-reach","first","instock","virtual","sold-individually","product-type-simple"],"acf":[],"yoast_head":"\n